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This web site states the following, "All Franco Crea pieces are designed in-house, are distinct, contemporary and capture elegance with acuity." We noticed that the web site also stated " His passion for design is coupled with a commitment to environmental, social and economic sustainability." It also said " Franco prides himself on both technical industry research and development, ensuring the latest trends, construction methodology and technology is conveyed in each of his works to obtain that unsurpassed solution." The header had custom furniture as the highest ranking optimized keyword. It is followed by franco crea, designer furniture, and bespoke which isn't as ranked as highly as custom furniture. The next words francocrea.com.au uses is australian furniture. adelaide was included and might not be understood by web crawlers.